Goa University

Marketing Strategy: A Decision-Focused Approach (Record no. 85799)

MARC details
000 -LEADER
fixed length control field 00520nam#a2200205ua#4500
001 - CONTROL NUMBER
control field GOACATREC85875
900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA]
Personal name 20040723
901 00 - LOCAL DATA ELEMENT A, LDA (RLIN)
a ENG
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070530882
245 00 - TITLE STATEMENT
Title Marketing Strategy: A Decision-Focused Approach
250 00 - EDITION STATEMENT
Edition statement 4th Ed
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Walker, C
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, W
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John
-- And Others
440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw Hill/Irwin Series In Marketing
902 00 - LOCAL DATA ELEMENT B, LDB (RLIN)
a 658.802
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
903 00 - LOCAL DATA ELEMENT C, LDC (RLIN)
a 103367
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Tata Mcgrawhill
Date of publication, distribution, etc 2003
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting 658_802000000000000_WALMAR
Koha itemnumber 94482
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Goa University Library Goa University Library General Stacks 2 08/01/2004   658.802 WAL/Mar 103367 02/20/2012 02/20/2012 Books

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