Marketing Strategy: A Decision-Focused Approach (Record no. 85799)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam#a2200205ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC85875 |
| 900 00 - EQUIVALENCE OR CROSS-REFERENCE-PERSONAL NAME [LOCAL, CANADA] | |
| Personal name | 20040723 |
| 901 00 - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | ENG |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070530882 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Strategy: A Decision-Focused Approach |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 4th Ed |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, C |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, W |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John |
| -- | And Others |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw Hill/Irwin Series In Marketing |
| 902 00 - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 658.802 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 903 00 - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | 103367 |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata Mcgrawhill |
| Date of publication, distribution, etc | 2003 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_802000000000000_WALMAR |
| Koha itemnumber | 94482 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 08/01/2004 | 658.802 WAL/Mar | 103367 | 02/20/2012 | 02/20/2012 | Books |