Marketing management (Record no. 87879)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00337nam#a2200133ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC88233 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Pearson Educatiion Asia |
| Place of publication, distribution, etc | Delhi |
| Date of publication, distribution, etc | 2003 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178086549 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxix, 706 |
| Other physical details | index pages |
| Dimensions | 24 cm |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KOTMAR |
| Koha itemnumber | 96021 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/06/2005 | 25 | 32 | 658.8 KOT/Mar | 101009 | 12/05/2018 | 12/05/2017 | 12/05/2017 | 02/20/2012 | Books |