Competitive marketing : (Record no. 89558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC89916 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 941027s1995 enka b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Competitive marketing : |
| Statement of responsibility, etc | John O'Shaughnessy. |
| Remainder of title | a strategic approach / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Shaughnessy, John. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Unwin Hyman, |
| Place of publication, distribution, etc | London : |
| Date of publication, distribution, etc | 1990 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0044451172 (pbk.) |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xiii, 460p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 500 00 - GENERAL NOTE | |
| General note | Third revised and enlarged edition--T.p. verso. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_OSHCOM |
| Koha itemnumber | 98242 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 11/29/2005 | 658.8 OSH/Com | 108444 | 02/20/2012 | 02/20/2012 | Books |