Marketing management (Record no. 89834)

000 -LEADER
fixed length control field 00462nam#a2200169ua#4500
001 - CONTROL NUMBER
control field GOACATREC90203
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
245 00 - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc Rajiv Lal
Remainder of title Text and cases
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name Lal, Rajiv
Relator term Author
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata McGraw Hill Publishing Co. Ltd.,
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2005
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070603952
300 00 - PHYSICAL DESCRIPTION
Extent xiii, 812p
Dimensions 24 cm
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name Rangan, V. Kasturi
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element marketing management
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc includes index
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Koha normalized classification for sorting 658_800000000000000_LALMAR
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Koha normalized classification for sorting 658_800000000000000_LALMAR
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