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Advertising management (Record no. 89881)

MARC details
000 -LEADER
fixed length control field	00460nam#a2200181ua#4500
001 - CONTROL NUMBER
control field	GOACATREC90253
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
245 00 - TITLE STATEMENT
Title	Advertising management
Statement of responsibility, etc	Rajeev Batra
100 00 - MAIN ENTRY--PERSONAL NAME
Personal name	Batra, Rajeev
Relator term	Author
250 00 - EDITION STATEMENT
Edition statement	5th ed
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Prentice Hall of India
Place of publication, distribution, etc	New Delhi
Date of publication, distribution, etc	2005
020 00 - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8120312198
300 00 - PHYSICAL DESCRIPTION
Extent	xiii, 754p
Dimensions	23 cm
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name	Myers, John G.
700 00 - ADDED ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising management
504 00 - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	includes index
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99056
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99057
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99058
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99059
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99060
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99061
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99062
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99063
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99064
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99065
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99066
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99067
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99068
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99069
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99070
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99071
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99072
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99073
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99074
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99075
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99076
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99077
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99078
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99079
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99080
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99081
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99082
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99083
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99084
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99085
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99086
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99087
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99088
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99089
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99090
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99091
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99092
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99093
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99094
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Koha normalized classification for sorting	659_100000000000000_BATADV
Koha itemnumber	99095

Holdings
Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Price effective from	Koha item type	Checked out	Total Renewals
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111564	01/17/2019	09/28/2018	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	1	659.1 BAT/Adv	111565	06/22/2018	08/07/2017	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111566	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111567	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	6	659.1 BAT/Adv	111568	05/23/2023	04/28/2023	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111569	04/16/2019	07/12/2018	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111570	11/29/2017	11/13/2017	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111571	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111572	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111573	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111574	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	3	659.1 BAT/Adv	111575	05/05/2022	05/05/2022	02/20/2012	Books	05/05/2023
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111576	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111577	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111578	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	UN Collection	02/21/2006		659.1 BAT/Adv	111579	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111580	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111581	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111582	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111583	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111584	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111585	09/28/2018	09/28/2018	02/20/2012	Books	09/28/2019
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	1	659.1 BAT/Adv	111586	11/29/2017	08/01/2017	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111587	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111588	11/30/2018	07/12/2018	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	2	659.1 BAT/Adv	111589	03/04/2022	12/29/2021	02/20/2012	Books		1
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	4	659.1 BAT/Adv	111590	02/05/2019	11/22/2018	02/20/2012	Books		1
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	5	659.1 BAT/Adv	111591	11/25/2021	11/25/2021	02/20/2012	Books	11/25/2022
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111592	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111593	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	6	659.1 BAT/Adv	111594	05/05/2022	05/05/2022	02/20/2012	Books	05/05/2023
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	4	659.1 BAT/Adv	111595	08/17/2022	05/05/2022	02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111596	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	3	659.1 BAT/Adv	111597	09/01/2018	12/13/2017	02/20/2012	Books		2
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111598	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111599	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006		659.1 BAT/Adv	111600	02/20/2012		02/20/2012	Books
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	1	659.1 BAT/Adv	111601	08/07/2017	08/07/2017	02/20/2012	Books	08/07/2018
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	1	659.1 BAT/Adv	111602	08/07/2017	08/07/2017	02/20/2012	Books	08/07/2018
Goa University Library	Goa University Library	MBA Book Bank	02/21/2006	1	659.1 BAT/Adv	111603	06/12/2018	08/07/2017	02/20/2012	Books

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