MARC details
| 000 -LEADER |
|---|
| fixed length control field |
00456nam#a2200181ua#4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GOACATREC91122 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
|
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing research |
| Statement of responsibility, etc |
David A. Aaker |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| Relator term |
Author |
| 250 00 - EDITION STATEMENT |
|---|
| Edition statement |
7th ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
John Wiley & Sons |
| Place of publication, distribution, etc |
New York |
| Date of publication, distribution, etc |
2001 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9971513897 |
| 300 00 - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 751p |
| Dimensions |
24 cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kumar, V. |
| 700 00 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Day, George S. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
includes glossary and index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100445 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100446 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100447 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100448 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100449 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100450 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100451 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100452 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100453 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100454 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100455 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100456 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100457 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100458 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100459 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100460 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100461 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100462 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100463 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_830000000000000_AAKMAR |
| Koha itemnumber |
100464 |
