Marketing management (Record no. 92869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam#a2200145ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC93300 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | S.K. Kapur |
| Remainder of title | Theory,process and practice |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapur, S.K. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | S.K. Publishers |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 1997 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 818570113X |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 387p |
| Dimensions | 22 cm |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | marketing management |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes bibliography and index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_KAPMAR |
| Koha itemnumber | 103701 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MFS Book Bank | 04/18/2007 | 1 | 658.8 KAP/Mar | 118962 | 02/22/2023 | 01/05/2023 | 02/20/2012 | Books |