MARC details
000 -LEADER |
fixed length control field |
00824nam#a2200217ua#4500 |
001 - CONTROL NUMBER |
control field |
GOACATREC94304 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
991130s2000 nyu b 001 0 eng |
245 00 - TITLE STATEMENT |
Title |
Differentiate or die : |
Statement of responsibility, etc |
Jack Trout with Steve Rivkin. |
Remainder of title |
survival in our era of killer competition / |
856 00 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/wiley041/99059991.html">http://www.loc.gov/catdir/bios/wiley041/99059991.html</a> |
856 00 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/description/wiley032/99059991.html">http://www.loc.gov/catdir/description/wiley032/99059991.html</a> |
100 00 - MAIN ENTRY--PERSONAL NAME |
Personal name |
Trout, Jack. |
Relator term |
Author |
260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
East West Books (Madras) Pvt. Ltd.,, |
Place of publication, distribution, etc |
Chennai : |
Date of publication, distribution, etc |
2002 |
020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8186852913 |
300 00 - PHYSICAL DESCRIPTION |
Extent |
x, 236 p. ; |
Dimensions |
24 cm. |
700 00 - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rivkin, Steve, |
Dates associated with a name |
1947- |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising |
General subdivision |
Brand name products. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Competition. |
504 00 - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p.213-217) and index. |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
Koha normalized classification for sorting |
658_800000000000000_TRORIV |
Koha itemnumber |
105236 |