Integrated advertising, promotion & marketing communications / (Record no. 93999)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam#a2200193ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC94436 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030203s2004 njua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion & marketing communications / |
| Statement of responsibility, etc | Kenneth E. Clow, Donald Baack. |
| 246 00 - VARYING FORM OF TITLE | |
| Title proper/short title | Integrated advertising, promotion, and marketing communications |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Prentice Hall, |
| Place of publication, distribution, etc | New Delhi. : |
| Date of publication, distribution, etc | 2004 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8120324501 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 538 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_CLOBAA |
| Koha itemnumber | 105427 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 08/21/2007 | 2 | 659.1 CLO-BAA | 115120 | 02/21/2024 | 07/24/2023 | 02/20/2012 | Books |