Marketing Strategy: A Decision-Focused Approach (Record no. 94790)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00532nam#a2200193ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC95226 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing Strategy: A Decision-Focused Approach |
| Statement of responsibility, etc | Orville C. Walker |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 5th Ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Mcgrawhill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2006 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072961902 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xx, 346 |
| Dimensions | 25cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Boyd, W |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | And Others |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing-Management |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Subject Index |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw Hill/Irwin Series In Marketing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_WALMAR |
| Koha itemnumber | 106451 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 12/26/2007 | 658.8 WAL/Mar | 115943 | 02/20/2012 | 02/20/2012 | Books |