| 000 -LEADER |
|---|
| fixed length control field |
00532nam#a2200193ua#4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
GOACATREC95226 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
|
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing Strategy: A Decision-Focused Approach |
| Statement of responsibility, etc |
Orville C. Walker |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Orville C. |
| Relator term |
Author |
| 250 00 - EDITION STATEMENT |
|---|
| Edition statement |
5th Ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Tata Mcgrawhill |
| Place of publication, distribution, etc |
New Delhi |
| Date of publication, distribution, etc |
2006 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072961902 |
| 300 00 - PHYSICAL DESCRIPTION |
|---|
| Extent |
xx, 346 |
| Dimensions |
25cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Boyd, W |
| 700 00 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
And Others |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing-Management |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes Subject Index |
| 440 00 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
McGraw Hill/Irwin Series In Marketing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Koha normalized classification for sorting |
658_800000000000000_WALMAR |
| Koha itemnumber |
106451 |
