Consumer behavior : Building marketing strategy (with C D) (Record no. 95587)
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| 000 -LEADER | |
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| fixed length control field | 00434nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC96039 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Consumer behavior : Building marketing strategy (with C D) |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 9th ed |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2005 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070582343 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 790p. |
| Dimensions | 25cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Best, Roger |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Coney, Kenneth |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_834200000000000_HAWCON |
| Koha itemnumber | 107908 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/29/2008 | 2 | 2 | 658.8342 HAW/Con | 115942 | 01/23/2013 | 11/27/2012 | 02/20/2012 | Books |