Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 7219

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20250530103947.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 250530|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Marketing communication perspectives

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)142754: Blech, George E Author 7218, Advertising and promotion an integrated marketing communications perspective , 2024.