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18 brand astras Jagdeep Kapoor Using brand abilities as weapons for CRISP brand building
Material type:
TextPublication details: Response Books New Delhi 2003Description: 134p 20cmISBN: - 0761996567
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Goa University Library General Stacks 2 | 658.827 KAP/Bra (Browse shelf(Opens below)) | Available | 130233 |
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| 658.827 HAM/Bra Branding your business | 658.827 HIL-LED The infinite asset : Managing brands to build new value | 658.827 KAP/Bra 18 brand astras : Using brand abilities as weapons for CRISP brand building | 658.827 KAP/Bra 18 brand astras | 658.827 KAP/Bra 9 brand shaastras | 658.827 KAP/Bra 24 Brand Mantras | 658.827 KAP/Str Strategic Brand Management : New Approaches to creating and Evaluating Brand Equity |
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