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Managing customer value : one stage at a time / Dilip Soman, Sara N-Marandi.

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Cambridge University Press., 2011.Description: xii, 401 p. : ill. ; 22 cmISBN:
  • 9789812838278
  • 9812838279
  • 9789812838285
  • 9812838287
Subject(s): DDC classification:
  • 658.812 SOM/Man 22
LOC classification:
  • HF5415.5 .S67 2010
Contents:
Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Goa University Library 658.812 SOM/Man (Browse shelf(Opens below)) Available 138320

Includes bibliographical references and indexes.

Managing customer value one stage at a time -- Value -- Decomposing metrics -- Stages in the customer value chain -- Customers as gambles -- Loyalty -- Harnessing customer intelligence -- Pricing and customer psychology -- Aligning the organization -- Customer intelligence at the trillium gift of life foundation -- Octopus : making everyday life easier -- Get smart.

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