Goa University
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Total customer value management : transforming business thinking / Gautam Mahajan.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks : Response Books, 2011.Description: xx; 326p. Paperback; 21 cmISBN:
  • 9788132103127 (pbk.)
Subject(s): DDC classification:
  • 658.812 MAH/Tot 22
LOC classification:
  • HF5415.55 .M3264 2010
Contents:
Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Goa University Library 658.812 MAH/Tot (Browse shelf(Opens below)) Available 138342

Includes index.

Prologue: from best practices to next practices -- Total CVM and the company -- The fundamentals -- Existing programmes and total CVM -- The customer bill of rights and the circle of promises -- Strategic and operational managers and total CVM -- Total CVM and sales and marketing: chief marketing officer -- Total CVM: support, staff and operational managers -- The frontline people -- Bottom-up total CVM: customer-circles -- Total CVM and certification -- Epilogue: total CVM at Glacier Products.

There are no comments on this title.

to post a comment.

Designed & Maintained by: Goa University (GU Library)
Contact: System Analyst :ans @unigoa.ac.in


Powered by Koha