Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780415495097 (hb)
- 0415495091 (hb)
- 9780415495172 (pb)
- 0415495172 (pb)
- 9780203857120 (eb)
- 0203857127 (eb)
- 658.4 FIS/Man 22
- HD30.22 .F57 2010
Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library General Stacks 2 | 658.4 FIS/Man (Browse shelf(Opens below)) | Available | 139624 | ||
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Goa University Library General Stacks 2 | 658.4 FIS/Man (Browse shelf(Opens below)) | Available | 139633 |
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
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