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Strategic marketing management: planning, implementation and control - 3rd ed.

by Wilson, Richard M.S.
Additional authors: Gilligan, Colin
Published by : Routledge; (London:) Physical details: xii, 867 p. 27 cm. ISBN:9780750659383(pb).
Subject(s): Strategic management
Year: 2013
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Item type Current location Call number Status Date due Barcode
Books Books Goa University Library
General Stacks
658.8 WIL-GIL (Browse shelf) Available 145926

Includes bibliography and index.

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