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Services marketing: integrating customer focus across the firm - 6th ed.

By:

Zeithaml, Valarie A

Contributor(s):

Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd.; 2013Description: xxxii, 711 p. 24 cmISBN:

9781259026812(pb)
1259026817

Subject(s):

Service marketing

DDC classification:

658.8 ZEI/Ser

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Includes index.

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