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Marketing Management: Indian Cases

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane

Publication details: Noida: Pearson India Education Services Pvt. Ltd.; 2018Description: xvii, 23.6, E.7p.; (pbk.) 25 cmISBN:

9789332587106 (pbk.)

Subject(s):

DDC classification:

658.8 KOT-KEL

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Includes end-notes and references.

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