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Services Marketing
Publication details: Australia: South-Western Cengage Learning, 2011.Edition: 4th EdDescription: xvii, 468p.; 25x20 cmISBN:- 9780538476454 (PB)
- 658.8 BAT-HOF
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Goa University Library General Stacks | 658.8 BAT-HOF (Browse shelf(Opens below)) | Available | 182584 |
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| 658.787 GLO-BHA RFID Essentials | 658.787 SIN/Rfi Rfid for libraries :A practical approach | 658.8 AAK/Str Strategic Market Management | 658.8 BAT-HOF Services Marketing | 658.8 BUT/Str Strategic Marketing Management | 658.8 CHU/Mar Marketing: principles and practice | 658.8 CHU/Mar Marketing: principles and practice |
Include Glossary, Index.
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