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Product Planning and Management : Designing and Delivering Value

by Moore, William

Additional authors: Pessemier, Edgar

Series: McGraw-Hill Series in Marketing Published by : McGraw-Hill Inc (New York) ISBN:0070430462.

Subject(s): New Products - Management

Year: 1993

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	658.575 MOO-PES (Browse shelf (Opens below))	Available		071087

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