Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity
Material type: TextPublication details: Delhi Global Business Press 1994ISBN:- 8172400489
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Goa University Library General Stacks 2 | 658.827 KAP/Str (Browse shelf(Opens below)) | Available | 075608 |
Browsing Goa University Library shelves, Shelving location: General Stacks 2 Close shelf browser (Hides shelf browser)
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658.827 KAP/Bra 24 Brand Mantras | 658.827 KAP/Str Strategic Brand Management : New Approaches to creating and Evaluating Brand Equity | 658.827 KAP/Str Strategic Brand Management : New Approaches to creating and Evaluating Brand Equity | 658.827 KAP/Str Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity | 658.827 KAP/Str Strategic Brand Management : Creating and Sustaining Brand Equity Long Term | 658.827 KEL/Str Strategic brand management : | 658.827 KUM/Man Managing Indian brands : Marketing concepts and strategies |
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