18 brand astras : Using brand abilities as weapons for CRISP brand building

by Kapoor, Jagdeep Published by : Response Books (New Delhi) ISBN:0761996567.
Subject(s): Branding
Year: 2003
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library
General Stacks 2 		658.827 KAP/Bra (Browse shelf (Opens below)) Available 98985 MFS

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