Services marketing in Asia : Managing people, technology and strategy
by Lovelock, Christopher
Published by : Prentice Hall (Singapore) ISBN:0130605662.
Subject(s):
Services marketing
Year: 2002
Item type | Current location | Call number | Status | Date due | Barcode |
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Goa University Library General Stacks 2 | 658.8 LOV/Ser (Browse shelf) | Available | 098146 |
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658.8 LOV/Ser Services marketing : People, technology, strategy | 658.8 LOV/Ser Services marketing : People, technology, strategy | 658.8 LOV/Ser Services marketing : People, technology, strategy | 658.8 LOV/Ser Services marketing in Asia : Managing people, technology and strategy | 658.8 LOV/Ser Services marketing : People, technology, strategy | 658.8 LOV-WRI Principles of service marketing and management | 658.8 LUT/Mar The Marketing Plan How to Prepare and Implement it |
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