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FMCG sector
Material type:
TextSeries: Case study seriesPublication details: Hyderabad ICFAI Press 2002ISBN: - 8178810581
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library General Stacks 2 | 658.827 MAN/Fmc (Browse shelf(Opens below)) | Available | 103922 |
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| 658.827 KAP/Str Strategic Brand Management : Creating and Sustaining Brand Equity Long Term | 658.827 KEL/Str Strategic brand management : | 658.827 KUM/Man Managing Indian brands : Marketing concepts and strategies | 658.827 MAN/Fmc FMCG sector | 658.827 MAR/Bra Brand Equity Management | 658.827 PAR/Und Understanding consumers : Building powerful brands using consumer research | 658.827 PAT/Bra Branding : Concepts and process |
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