Marketing management S.K. Kapur Theory , process and practice in the Indian context0
Material type:
TextPublication details: S.K. Publishers New Delhi 19970Description: 379p 22 cm0ISBN: - 81857010910
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library MFS Book Bank | 658.8 KAP/Mar (Browse shelf(Opens below)) | Available | 113452 |
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| 658.8 GIL/Ret Retail marketing management | 658.8 GIL/Ret Retail marketing management | 658.8 JHA/Ser Service marketing | 658.8 KAP/Mar Marketing management | 658.8 KAP/Mar Marketing management | 658.8 KAR/Mar Marketing management: (text and cases in Indian context) | 658.8 KAR/Mar Marketing management: (text and cases in Indian context) |
includes bibliography and index
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