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Consumer behaviour Soma Sen Gupta Dynamics of building brand equity
Material type:
TextPublication details: New Century Publications New Delhi 2005Description: viii, 297p 22 cmISBN: - 8177080946
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Goa University Library MFS Book Bank | 658.8348 GUP/Con (Browse shelf(Opens below)) | Available | 113465 |
includes bibliography and index
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