Kellogg on branding Edited by Alice M. Tybout and Tim Calkins
Material type: TextPublication details: John Wiley & Sons New Jersey 2005Description: xvii, 334p 23 cmISBN:- 0471490363
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 658.827 TYB-CAL (Browse shelf(Opens below)) | Available | 111747 |
includes index
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