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Asian brand strategy : Martin Roll. how Asia builds strong brands /
Material type:
TextPublication details: Palgrave Macmillan, New York : 200Description: xviii, 254 p. : ill. ; 25 cmISBN: - 1403992797 (cloth)
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Goa University Library MBA Book Bank | 658.827095 ROL/Asi (Browse shelf(Opens below)) | Available | 111756 |
Includes bibliographical references (p. 243-248) and index.
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