Emotion marketing : Scott Robinette and Claire Brand ; with Vicki Lenz. the Hallmark way of winning customers for life /
Material type: TextPublication details: Tata McGraw-Hill, New Delhi : 2004Description: 247 p. : ill. ; 24 cmISBN:- 0070596190
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 658.8 ROB/Emo (Browse shelf(Opens below)) | Available | 108638 |
Includes bibliographical references (p. 233-237) and index.
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