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Marketing as strategy : Nirmalya Kumar ; [foreword by Philip Kotler] understanding the CEO's agenda for driving growth and innovation /
Material type:
TextPublication details: Penguin Viking, New Delhi. : 2004Description: xv, 270 p. : ill. ; 24 cmISBN: - 0670057894
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Goa University Library General Stacks 2 | 658.8 KUM/Mar (Browse shelf(Opens below)) | Available | 116057 | ||
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Books
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Goa University Library General Stacks 2 | 658.8 KUM/Mar (Browse shelf(Opens below)) | Available | 115110 |
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| 658.8 KRI/Int Introduction to Rural Marketing | 658.8 KRI/Mar Marketing Planning | 658.8 KRI-RAM Rural marketing : Text and cases | 658.8 KUM/Mar Marketing as strategy : | 658.8 KUM/Mar Marketing as strategy : | 658.8 KUR-BOO Marketing | 658.8 LAM/Pri Principles of marketing |
Includes bibliographical references (p. [247]-258) and index.
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