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Mastering data mining : Michael J. A. Berry, Gordon Linoff. the art and science of customer relationship management /
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TextPublication details: Wiley Computer Pub., New York : 2005Description: xviii, 494 p. : ill. ; 24 cmISBN: - 9971513692
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Goa University Library General Stacks 2 | 658.812 BER-LIN (Browse shelf(Opens below)) | Available | 113611 |
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| 658.812 BAL/Cus Customer-Driven Services Management | 658.812 BAL/Cus Customer-Driven Services Management | 658.812 BAL/Cus Customer-Driven Services Management | 658.812 BER-LIN Mastering data mining : | 658.812 BOL-LEM Marketing Science Institute | 658.812 BUC/Cus Customer once, client forever | 658.812 BUR/Han The handbook of key customer relationship management |
includes index
Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
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