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Strategic marketing management U. C. Mathur Text and cases
Material type:
TextPublication details: Macmillan India Ltd., Delhi 2006Description: xvi, 296p 24 cmISBN: - 9781403931009
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Goa University Library MBA Book Bank | 658.8 MAT/Str (Browse shelf(Opens below)) | Available | 121333 | ||
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Books
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Goa University Library MBA Book Bank | 658.8 MAT/Str (Browse shelf(Opens below)) | Available | 121334 |
Browsing Goa University Library shelves, Shelving location: MBA Book Bank Close shelf browser (Hides shelf browser)
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| 658.8 LOV-WIR Services marketing | 658.8 LOV-WIR Services marketing | 658.8 LOV-WIR Services marketing | 658.8 MAT/Str Strategic marketing management | 658.8 MAT/Str Strategic marketing management | 658.8 MOE/Fou The four pillars of profit - driven marketing | 658.8 PAT-RAN Dynamic Techniques of Sales Management |
includes index
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