Brand Positioning : Strategies for Competitive Advantage Subroto Sengupta
Material type: TextPublication details: Tata McGraw Hill Publishing Co.Ltd. New Delhi 2005Edition: 2nd EditionDescription: xiv,297p 24cmISBN:- 0070581592
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Goa University Library General Stacks 2 | 658.827 SEN/Bra (Browse shelf(Opens below)) | Available | 114903 |
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658.827 SEN/Bra Brand Positioning : Strategies for Competetive Advantage | 658.827 SEN/Bra Brand Positioning : Strategies for Competetive Advantage | 658.827 SEN/Bra Brand Positioning : Strategies for Competetive Advantage | 658.827 SEN/Bra Brand Positioning : Strategies for Competitive Advantage | 658.827 TEM/Bra Branding in Asia : The creation, development and management of asian brands for the global market | 658.827 VAN/Bra The brand management checklist | 658.827 VED/Fmc FMCG sector |
Includes References, further Readings, Appendix, Index and About the Author
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