Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective
Material type: TextPublication details: Tata McGraw Hill New Delhi 2010Edition: 7th EditionDescription: xxxiii,1075p 24cmISBN:- 9780070144965
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/17/2017 | 128286 | |
Books | Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/10/2018 | 128287 |
Browsing Goa University Library shelves, Shelving location: MBA Book Bank Close shelf browser (Hides shelf browser)
659.1 BAT/Adv Advertising management | 659.1 BAT/Adv Advertising management | 659.1 BEL/Adv Advertising and Promotion | 659.1 BEL/Adv Advertising and Promotion | 659.1 BEL-BEL Advertising and promotion : | 659.1 BUT/Adv Advalue | 659.1 DEN/Adv The advertising handbook for small business |
Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index
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