TY  - BOOK
AU  - Gilmore, Audrey
TI  - Services marketing and management
SN  - 817829334X
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2002115868-d.html
ER  -