TY  - BOOK
AU  - Blythe, Jim
TI  - Key concepts in marketing 
SN  - 9781847874993
PY  - 2009///
CY  - Los Angeles
PB  - SAGE
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1006/2008932105-d.html
ER  -