TY  - BOOK
AU  - Moeller, Leslie H.
AU  - Landry, Edward C.
AU  - Kinni, Theodore
TI  - The four pillars of profit - driven marketing: How to maximize creativity, accoutability, and ROI
SN  - 9780070147010
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Profit-driven
N1  - Incudes Index
ER  -