TY  - BOOK
AU  - Mathews, Brian
TI  - Marketing today's academic library : a bold new approach to communicating with students 
SN  - 8170005964
PY  - 2010///
CY  - New Delhi
PB  - Ess Ess Publications
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
KW  - Libraries and students
KW  - Advertising
KW  - Libraries
KW  - Public Relations
N1  - Includes bibliographical, references and index
ER  -