TY  - BOOK
AU  - Rodgers, Buck 
AU  - Shook, Robert L. 
TI  - The IBM way: Insights into the World's most Successful Marketing Organization
SN  - 0060155221
U1  - 338.7610040973 ROD/IBM 
PY  - 1986///
CY  - New York
PB  - Harper and Row Publishers
KW  - International Business Machines Corporation
KW  - Computers-Marketing-Case Studies
N1  - Includes Appendix, Guidelines and Index
ER  -