TY  - BOOK
AU  - Schultz, Brad
TI  - Sports Media: reporting, producing, and planning
SN  - 8131207005
PY  - 2007///
CY  - New Delhi
PB  - Focal Press an imprint of Elsevier
KW  - sports
KW  - media Environment
N1  - Include bibliographical references, Glossary, and Index
ER  -