TY  - BOOK
AU  - Bhatt, Rajesh
TI  - Services Marketing
SN  - 9788131103081
PY  - 2010///
CY  - New Delhi
PB  - Commonwealth Publishers Pvt. Ltd.
KW  - Service marketing
KW  - Service design
KW  - Marketing
N1  - Include bibliographical refrences and index
ER  -