TY  - GEN
AU  - Murthy, C.S.V.
TI  - E - commerce: concepts, models, strategies
SN  - 9788184880960
U1  - 004.69 MUR/Eco 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - e-commerce
ER  -