TY  - GEN
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
AU  - Mookerjee, Amit
TI  - Consumer Behaviour: building marketing strategy
SN  - 9780070682160
U1  - 658.8342 HAW/Con 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Pvt. Ltd.
KW  - Consumer behaviour
KW  - Marketing strategy
ER  -