TY  - BOOK
AU  - Farris,Paul
AU  - Moore,Michael J.
TI  - The profit impact of marketing strategy project: retrospect and prospects 
SN  - 0521840538
AV  - HF5415.13 .P76 2004
U1  - 658.802 FAR-MOO 22
PY  - 2009///
CY  - New York
PB  - Cambridge University Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/cam041/2004045742.html
UR  - http://www.loc.gov/catdir/toc/cam041/2004045742.html
UR  - http://www.loc.gov/catdir/enhancements/fy0733/2004045742-b.html
ER  -