TY  - BOOK
AU  - Dainton,Marianne
AU  - Zelley,Elaine D.
TI  - Applying communication theory for professional life: a practical introduction 
SN  - 9781412976916 (pbk.)
AV  - P90 .D245 2011
U1  - 302.201 DAI-ZEL 22
PY  - 2011///
CY  - New Delhi
PB  - SAGE Publications
KW  - Communication
KW  - Philosophy
N1  - Includes bibliographical references (p. 223-244) and index; Introduction to communication theory -- Developing theory -- Explaining theories of communication and cognition/intrapersonal communication -- Explaining theories of interpersonal communication -- Explaining theories of group communication -- Explaining theories of organizational communication -- Explaining theories of persuasion -- Explaining theories of leadership -- Explaining theories of mediated communication -- Mass communication defined -- Explaining theories of culture -- So what should a communicator do?
ER  -