TY  - GEN
AU  - Aaker, David A. 
TI  - Managing Brand Equity : Capitalizing on the Value of a Brand Name
SN  - 0029001013
U1  - 658.827 AAK/Man 
PY  - 1991///
CY  - New York
PB  - The Free Press
KW  - Brand Name / Valuation / Management
N1  - Includes Notes and Index
ER  -