TY  - BOOK
AU  - Berman,Margo
TI  - The copywriter's toolkit : the complete guide to strategic advertising copy:  
SN  - 9781405199537 (pbk.)
AV  - HF5825 .B47 2012
U1  - 659.132 BER/Cop 23
PY  - 2012///
CY  - Chichester, West Sussex
PB  - John Wiley and Sons Ltd
KW  - Advertising copy
KW  - Handbooks, manuals, etc
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N1  - Includes bibliographical references and index
UR  - http://catalogimages.wiley.com/images/db/jimages/9781405199520.jpg
UR  - http://www.loc.gov/catdir/enhancements/fy1203/2011042973-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1203/2011042973-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1203/2011042973-t.html
ER  -