TY  - GEN
AU  - Aaker, David A. 
AU  - Myers, John G. 
TI  - Advertising Management 
SN  - 0876926227
U1  - 659.1 AAK-MYE 
PY  - 1989///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd. 
KW  - Advertising Management
N1  - Includes Index
ER  -