TY  - GEN
AU  - Cateora, Philip R.
AU  - Gilly, Mary C.
AU  - Graham, John L.
TI  - International marketing - 15th ed
SN  - 9789339204464(pb)
U1  - 658.848 CAT/Int 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (I) Pvt. Ltd
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index
ER  -